Consulting.

Would you like to (re)connect to consumer audiences in foreign markets? Or could you use some support in helping your clients connect to consumers in foreign markets?

 

 

Social movements emerging in the West are not necessarily relevant to consumers in the East and vice versa. The need to understand consumers around the world through their own cultural lens has never been more important.

 

Consulting

 

 

Would you like to (re)connect to consumer audiences in foreign markets? Or could you use some support in helping your clients connect to consumers in foreign markets?

 

These days it is difficult to cut through the noise and get a quick and clear understanding of how to best connect to your consumer audience in foreign markets. It is essential to be able to move beyond merely translating your value proposition, branding, marketing and content. 

 

Marleen can work together with your team to identify what works and doesn’t work in other markets. She applies insights into global consumer behaviour and lifestyle trends to answer the key commercial questions your business is asking. 

 

Possible tools and services

 

– Global consumer insights analysis and implementation

– Global consumer audience understanding

– Global consumer research design 

– Global future-sense ethnography

– Development cultural-relevance strategy

 

 

More information

 

Every project can be tailored to the client’s unique needs and objectives. If you can’t find what you are looking for, don’t hesitate to contact Marleen. We can figure out together what kind of collaboration suits you the best.