There is a lot of misunderstanding and confusion regarding the best approach to cross cultural boundaries and (re)connect to consumer audiences in different markets. The Stamppot emerged out of the ambition to cut through this noise and help clients and professionals to acquire the skills and insights to action against cultural appropriation and cultural bias. For themselves or their clients. So that they can generate deep cultural traction.
Hi, my name is Marleen. I am the person behind The Stamppot. I am an independent cultural insights specialist and ethnographic forecaster based in Arnhem in the Netherlands. With The Stamppot I help innovative agencies and professionals in branding, content creation, consumer insights and trends to harness culture and to build a strong future-proof cultural strategic foundation to create consumer resonance in different markets. Ánd to help them to acquire the skills and insights to action against cultural appropriation and cultural bias. For themselves or their clients. So that they can generate deep cultural traction.
The training Hacking the Cultural System starts this Fall at the ROZENBROOD Trendacademy in Amsterdam.
Did you know that the most difficulties arise in the translation and application of trends because you often unconsciously look at trends in society through your own cultural lens?
For any questions or registration send an e-mail to firstname.lastname@example.org
Want to find out which cultural strategy will best resonate with your consumer audience in other markets? What makes them tick and why and how this emerges in different parts of the world? What your intended audience thinks of your new product or brand campaign? Or do you want to up your skills with advanced knowledge in global cultural futures and consumer behaviour across markets?
Global consumer behaviour and audience understanding
Why do consumers around the world do the things thy do?
Spending time with consumers in all kinds of contexts, observing, interviewing, engaging in conversations, probing, hanging out, doing experiments or asking consumers to capture their lives in real time and upload the footage.
Or revealing the embedded meaning in consumer cultures, via a close analysis of its artefacts: movies, music, news stories, personalities, iconography, language, colours and metaphors.
Global cultural futures
How does the Zeitgeist look like, now and in the future?
Tracking cultural shifts, global consumer behaviour, trends and ideas by staying close to the observers and instigators of social change. Looking up, around and forward at changing global and local cultural shifts to refresh thinking about global consumer audiences and categories, and to open up new white spaces of connecting to consumers across markets.
Cultural relevance strategy
How can global brands generate the same deep cultural traction in different countries in the world?
Identifying how and why global consumers’ values, beliefs, attitudes, perceptions and needs affect brand meaning, users’ needs, decision-making, positioning and relevance in the everyday lives.
When global brands have their branding, value proposition, content, products and services anchored in a close understanding of the cultures, discourses and practices they participate in, they generate deep cultural traction.
Mapping tomorrow’s consumer behaviour: future-sense ethnography
How to map the social practices of the consumers who demonstrate behaviour that will be adopted by the general population in the coming years?
A key characteristic is the need to talk to consumers in their own environment: often their home or at work. It goes beyond what people are telling about their own future: it observes their present day behaviour to see what is possible and what is not. To look for contradictions between what people say they do and what they actually do.
Stamppot, what does it mean?
“Dutch people love to mash, mash, mash, mash. Case in point, the beloved Stamppot. For those of you unaware of the stamppot, it actually combines 2 of the Dutch cooking specialties a) mashing and b) boiling. First you boil the shit out of various veggies (potatoes, carrots, etc.). Then you mash like crazy, throw a little sausage on the side, and voila, a perfect Dutch meal!” This illustrates how foreigners often perceive a stamppot.
– Source: Stuff Dutch people like –
So, why the name Stamppot? Even though most foreigners are not that fond of a stamppot, Dutch people really like to eat it. To understand this foreigners unfamiliar with a stamppot should really eat some in the winter to come to appreciate the eating habits of Dutch consumers. It will probably make a lot of sense. Since Marleen is Dutch and The Stamppot is all about seeing culture from the perspective of consumers living the values … why not name the agency The Stamppot?